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Artificial Intelligence Applied

Presented by Armin Prommersberger

HARMAN has developed “Sherlock” – an AI colleague that completely redefines the innovation management workflow in the Lifestyle Audio Division. Sherlock is trained to identify the valuable information out of the plethora of data created every minute around the world, carry out targeted market research and provide guidance on the prospects of future projects based on data, thus replacing the lengthy manual technology scouting process focused on a few individuals with predictive analytics. Furthermore, as the results are transparent and shared on the intranet, it allows for deeper collaboration within all team members and further streamlines the development process.

Topics covered in this interview include:

  • How to build a business case for AI
  • Avoiding the main pitfalls when implementing AI
  • To what extent is AI going to affect an organisation's business culture?
Armin Prommersberger, HARMAN
Armin Prommersberger

Senior VP Technology - Lifestyle Audio Division, HARMAN

With a career in audio and connected technologies spanning more than 25 years, Armin Prommersberger applies his entrepreneurial spirit, passion for music and business leadership experience in his current role as the Senior Vice President of Technology for HARMAN International's Lifestyle Audio Division. He attributes the foundation for his leadership approach to his early days as an entrepreneur with four successful companies founded in the areas of music production, mobile media after sales, consumer electronics industry consulting, and multiphysical simulation. Armin first joined HARMAN in 2008 and has served a number of roles to support strategic developments for HARMAN's global Automotive Audio and Lifestyle Audio divisions. Today, he plays an integral role in technology development and investment for HARMAN's Lifestyle division with a focus on shaping future experiences for Automotive and Consumer Audio.