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Building Future Business on an Enterprise Data Strategy

Presented by Carmen Malangone

What do you do when your organization wants to double in size and none of your data can be trusted?  Find out how Wyndham embarked on the biggest transformation they have ever attempted while building a data strategy that not only supported the evolution, but drove it to success.  In 2014, a cloud partnership was announced that would make the technology and data landscape a moving target for the next 5 years.

  • Supporting rapid growth with broken data and a changing landscape
  • Partnering IT and Business for ownership & governance
  • Blurring the lines between IT & Business
  • Operating at the speed of innovation

Most companies do not work with Big Data, but they suffer big data problems.  In the hospitality industry, velocity of data presents a challenge and milliseconds wasted result in lost revenue. When dissecting the capabilities behind your Data Strategy, it’s critical to identify and focus on targeted initiatives while maintaining the view of the forest.

Carmen Malangone, Wyndham Hotel Group
Carmen Malangone

Director, Data Strategy & Finance, Wyndham Hotel Group

Carmen Malangone served as a transformational business leader in Information Technology at Coty, the world’s largest fragrance company. During his 17 year tenure, Carmen implemented the core PLM platforms responsible for harmonizing a global R&D division, managed the global Finance portfolio, and drove key initiatives that grew the company from $250MM to the $5BN beauty powerhouse that exists today. Fast Forward to 2015 and Carmen was asked to lead Wyndham Hotel Group through a business transformation that would target massive growth at a rapid pace. A new digital roadmap and central systems innovation are just some of the reasons why Wyndham is undergoing the biggest transformation in their history. From developing an enterprise data strategy to building out a Business Insights and Analytics team, change is happening fast in the hospitality industry.