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Connected Vehicle & Connected Consumer: the Impact on Product Development

Presented by Gahl Berkooz

In this session, Gahl Berkooz confronts the impact of connectivity on the automotive industry, both from the consumer and the product development perspectives.

  • How has consumer connectivity influenced the buying decision?
  • What is the new paradigm for product development, and vehicle and customer service?
  • What should the data and analytics infrastructure look like?
  • Is there a role for PLM in this new enterprise strategy?
Gahl Berkooz, General Motors
Gahl Berkooz

Chief of Analytics, Global Connected Consumer Experience, General Motors

Gahl Berkooz is the Chief of Analytics for General Motors' Global Connected Consumer Experience Division. He is responsible for all Analytical Data Sets, Analytics, and Data Science required to provide customers with the best overall service and experience in the industry, delivering increased customer satisfaction, loyalty, and optimization of spending. This includes GM's market-leading connectivity and infotainment products and services such as OnStar brand, which recently passed 1 billion customer interactions. Prior, he established the Information Management and Analytics function at Ford. He built the function to over 100 professionals, and developed a portfolio of Information Management and Analytics services with P&L responsibility. Gahl was a member of the founding team of Ford’s Global Data, Insight and Analytics Business Unit where he was Global Head of Data and Governance, with responsibility for Ford’s Next generation Analytics infrastructure, the Ford Data Supply Chain, as well as all aspects of Enterprise Data Standards, Quality, and Governance. He delivered close to $2 Billion of savings and cost avoidance in business operations.