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Data-Driven Business Strategies at TI Automotive

Presented by Mark Halbish

Connecting all core BU systems to the BI platform at TI Automotive has been key to transform the traditional of TI from a service provider into a value driver. Leveraging analytics enabled the organization to bridge core data sets across quality, sales, legal, PLM, change management, warranty database, and HR to tie the information back into the product development decision-making process.

Topics covered in this interview include:

• Main characteristics of data-driven business strategies

• The interplay between IT and business strategies

• Recognizing and exploiting the full potential of data

• Data as additional value driver

Mark Halbish, TI Automotive
Mark Halbish

Global Director - PLM, TI Automotive

Mark Halbish is the Global PLM Director for TI Automotive. In this position, he is responsible for all aspects of PLM for TI Automotive’s global operations including business analysis, business process development, continuous improvement, solution architecture, infrastructure, configuration, system administration, training and support helpdesk. Reporting to the Global IT Director, Mark is also a member of the Global IT Leadership team responsible for development of IT strategy, alignment to business strategy and major initiatives, and prioritization of key IT projects.