Sign-in to Access Content

Access to this video is restricted to PI Members. please login below or contact us for more information.

Use session password

Servitization (Part I) - The Transformation of the Business Model

Presented by Andy Neely

Although servitization concepts like of Rolls-Royce Aerospace’ ‘Power by the Hour’ model is very well known, many manufacturers are still struggling with the development and adaptation of service-based business models.

In this part, Andy argues that data is the backbone of servitization but underlines that organisations must identify the needs and verify the demands of their customers first.

Topics covered in this interview include:

  • Planning and preparing for servitization
  • Common mistakes during the transformation
  • Aligning interests and managing risks
Andy Neely, Institute for Manufacturing, University of Cambridge
Andy Neely

Pro-Vice-Chancellor, Institute for Manufacturing, University of Cambridge

Professor Andy Neely is Pro-Vice-Chancellor: Enterprise and Business Relations at the University of Cambridge, Head of the Institute for Manufacturing (IfM) and Head of the Manufacturing and Management Division of Cambridge University Engineering Department. He is a Fellow of Sidney Sussex College and Founding Director of the Cambridge Service Alliance. He is widely recognized for his work on the servitization of manufacturing, as well as his work on performance measurement and management.

Previously he has held appointments at Cranfield University, London Business School, Cambridge University, where he was a Fellow of Churchill College, Nottingham University, where he completed his PhD and British Aerospace. He was Deputy Director of AIM Research – the UK’s management research initiative – from 2003 until 2012 and was elected a Fellow of the British Academy of Management in 2007, a Fellow of the Academy of Social Sciences in 2008 and a Fellow of the European Operations Management Association in 2009.