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Digital Business Model Innovation

Presented by Alexander Buschek

With many people using the terms digital transformation and digitalization synonymously, they actually do not have the same meaning. In this interview, Alexander argues that digitalization is an evolution over the time, leading to an increase in process efficiency. Digital transformation, however, is a massive paradigm shift moving beyond the evolutionary character of digitalization and optimization. Nonetheless, digitalization is a crucial part of the overall digital transformation.

Alexander explains that the digital transformation is a necessary process to change businesses to keep up with existing and emerging competitors. In addition to that, this interview gives insights into questions such as:

  • How to manage the change from digitalization to digital transformation?
  • What is holding companies back from going digital?
  • How to bridge the gap between today’s and tomorrow’s products?
Alexander Buschek, Cherry GmbH >
Alexander Buschek

CIO, Cherry GmbH

Alexander is the CIO of Cherry Gmbh since January 2018. Previously, he was the Chief Information, and Digital Officer (CIO/CDO) of Braunschweiger Flammenfilter GmbH, an international valve manufacturing company that employs more than 500 people in several locations worldwide. His main responsibility is the digitalization strategy, and IT development of the entire PROTEGO® Group. He completely revised the IT infrastructure, ERP, and CAD systems alongside a hand-selected team. Now, with the maturity of cloud technology, and security issues are addressed, he has started the Digital Transformation campaign.

Before joining PROTEGO, Alexander worked as an entrepreneur, consulting SMBs about their IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many SMBs gave him a deep understanding of this market.

Alexander is passionate about Digital Transformation and the opportunities it gives businesses—especially SMBs, or “Mittelstand”. He is convinced that every business will highly benefit from Digital Transformation in one way or another. The sooner a business begins its Digital journey, the better. To support this process, spread awareness, and share experiences, he started the Digital Transformation and is a speaker on DX.