Amanda Manna

The Science Behind People & Technology - Lessons with Robots, AR/VR, Automation and 3D Retail Capability

For all the time and money invested in innovation within large organizations, why are there so few success stories? A lot of companies realize they need to change, and throw technology at the wall to see what sticks. The problem is that people aren’t changing nearly as fast as technology, so we need intuitive tools that can change human behavior. 

Join this session to learn how the team from Lowe’s Innovation Labs introduced a behavioral transformation approach rooted in narrative and neuroscience that led the Fortune 50 retailer to build augmented and virtual reality stores, in-store autonomous robots, the first store in space, and exoskeletons for store employees.

Alexis Kantor, Sandra Gagnon

VR Technology - Unlocking the Potential for Product Development


Virtual Reality technology has the power to drive smarter decision making, save time and reduce the costs of product development. Various industries have deployed the technology, but what are the applications for an apparel based company?

In this session, Target will explore VR – what’s being done now and its potential for the future. 


  • VR is a powerful tool that can be incorporated into the product development process, allowing companies to iterate on styles faster, understand how the customer interacts with the product, and transport users to new experiences with the product
  • VR technology unlocks efficiencies for lean design by reducing waste, waiting for samples, and transportation costs
  • VR provides increased utilization of 3D virtual assets, while creating a platform for further gains in personalization/customization of product

Mark Jaxion

Utilization of Digitalization, Augmented Reality, IoT and Machine Learning Based on a Robust PLM Foundation

PLM is changing and technologies such as AI, Augmented Reality and Machine Learning, combined with huge amounts of data, now have the potential to enhance its value proposition and push the agenda forward. Although, when looking at the entire industry, the majority of organisations are not developing those capabilities just yet, a select few have begun to explore opportunities. 

Vestas are joining us in Hamburg to present a case study showcasing how they are using digitisation, augmented reality, IoT and machine learning to enhance their PLM capabilities.