Main Agenda, 16:25 — Room 1 ● Reset & Connect
Interactive Roundtables - Make Your Pick & Get Talking!
The Attention Economy
1. DAM, PIM & the Content Ops Stack
An honest conversation about the content operations stack — what is working, where the manual workarounds still live, and whether the investment is paying back.
The Attention Economy
2. Is Anyone Actually Doing Conversational Commerce?
Voice search, AI chat interfaces, and the shift away from search-and-scroll.
The Product Truth Gap
3. Virtual Try-On: Marketing Exercise or Actual ROI?
For those who have run a VTO pilot and want an honest peer comparison.
The Product Truth Gap
4. Inclusive Sizing: What Does It Actually Require?
Beyond the press release — the operational reality of making it work.
The Loyalty Reckoning
5. The Customer Journey Is Not a Funnel
For those trying to operationalise a more honest model of how customers actually behave.
The Loyalty Reckoning
6. The Physical Store in 2026: What Is It For?
For those managing a physical retail estate and working out what job the store should be doing.
The Pilot to Practice Problem
7. AI Said 400. The Buyer Said 200. Who Won?
What actually happens when human and machine disagree — and what the consequences are.
The Pilot to Practice Problem
8. Tariffs: What Are You Actually Doing Right Now?
A candid peer conversation about real decisions, not plans.
The Pilot to Practice Problem
9. What the DPP Actually Requires & When You Need to Start
An honest conversation about EU Digital Product Passport compliance and what the data infrastructure requires in practice.