Main Agenda, 16:10 — Main Stage ● Reset & Connect
Interactive Roundtables - Make Your Pick & Get Talking!
The Product Truth Gap
1. Virtual Try-On: Marketing Exercise or Actual ROI?
For those who have run a VTO pilot and want an honest peer comparison.
Presented by:
The Product Truth Gap
2. Inclusive Sizing: What Does It Actually Require?
Beyond the press release — the operational reality of making it work.
The Loyalty Reckoning
3. The Physical Store in 2026: What Is It For?
For those managing a physical retail estate and working out what job the store should be doing.
Presented by:
The Pilot to Practice Problem
4. AI Said 400. The Buyer Said 200. Who Won?
What actually happens when human and machine disagree — and what the consequences are.
Presented by:
The Attention Economy
5. Is Data Making Marketing Better - or Just More Measurable?
How should retailers use data to shape brand, creative and media decisions, rather than simply measure them afterwards?
