Main Agenda, 12:45 — Room 1 ● Reset & Connect
Interactive Roundtables - Make Your Pick & Get Talking!
The Attention Economy
1. Is GenAI Imagery a Cost or Corner Cutter?
Where is the line between production efficiency and brand distinctiveness
The Product Truth Gap
2. What is Charging for Returns Doing to Your Customers?
Comparing what paid returns is actually doing to behaviour and long-term value.
The Product Truth Gap
3. Do Shoppers Actually Trust What They See Online?
For those grappling with how to build genuine purchase confidence through digital assets — imagery, video, 3D, and everything in between.
The Product Truth Gap
4. A Size 12 Means Nothing
The lack of sizing standardisation is the root cause of most fit problems in fashion. For those willing to have an honest conversation about whether the industry can (or even wants to) fix it.
The Loyalty Reckoning
5. A Loyalty Program Failure Confessional
One initiative that didn't work. One thing you changed. No diplomacy.
The Loyalty Reckoning
6. Post-Purchase: Loyalty Tool or Afterthought?
What is actually moving the needle on retention after the sale.
The Loyalty Reckoning
7. The Death of the Middle
For those navigating the collapse of mid-market retail and working out which lane to be in.
The Pilot to Practice Problem
8. The Tech Worked. The Organization Didn't.
For those who have watched an AI initiative stall not because of the tool, but because of the people, structure, or politics around it.
Main Agenda, 16:25 — Room 1 ● Reset & Connect
Interactive Roundtables - Make Your Pick & Get Talking!
The Attention Economy
1. DAM, PIM & the Content Ops Stack
An honest conversation about the content operations stack — what is working, where the manual workarounds still live, and whether the investment is paying back.
The Attention Economy
2. Is Anyone Actually Doing Conversational Commerce?
Voice search, AI chat interfaces, and the shift away from search-and-scroll.
The Product Truth Gap
3. Virtual Try-On: Marketing Exercise or Actual ROI?
For those who have run a VTO pilot and want an honest peer comparison.
The Product Truth Gap
4. Inclusive Sizing: What Does It Actually Require?
Beyond the press release — the operational reality of making it work.
The Loyalty Reckoning
5. The Customer Journey Is Not a Funnel
For those trying to operationalise a more honest model of how customers actually behave.
The Loyalty Reckoning
6. The Physical Store in 2026: What Is It For?
For those managing a physical retail estate and working out what job the store should be doing.
The Pilot to Practice Problem
7. AI Said 400. The Buyer Said 200. Who Won?
What actually happens when human and machine disagree — and what the consequences are.
The Pilot to Practice Problem
8. Tariffs: What Are You Actually Doing Right Now?
A candid peer conversation about real decisions, not plans.
The Pilot to Practice Problem
9. What the DPP Actually Requires & When You Need to Start
An honest conversation about EU Digital Product Passport compliance and what the data infrastructure requires in practice.