Agenda

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Design & Brand Futures
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NB: Focus Groups and Think Tanks are delegate only sessions.

Pre-event Day : 28 February 2027

15:00

Apply to Attend: Inside Danner's Portland Factory, Where Boots Are Built From the Ground Up

 Innovation Lab  Lobby

Carmel Clark, Sample Manufacturing Manager, LaCrosse Footwear Incorporated

Chris Perrotti, Director of Manufacturing & Engineering, LaCrosse Footwear Incorporated

Day 1 : 01 March 2027

08:00

Badge Pickup & Coffee

 Break  Lobby

08:45

Welcome to Stride USA 2027

 Chairman's Address  The Main Stage - Room 1

Michael Ratcliffe, Director of Content, PI

09:00

222 Seconds: Designing for One Runner, One Race, and No Second Chance

 General Session  The Main Stage - Room 1

Danny Orr, Senior Director, Product Innovation, Brooks Running

09:40

Start-up Tech Sparks

 General Session  The Main Stage - Room 1

10:25

Refreshment Break

 Break  Expo Hall

10:30

121 Meetings – Meeting Friends, Old & New

 Meetings  Expo Hall

11:30

The Headlines and the Hard Part: Shoes Designed by AI, Built to Fit One Foot

 Panel  The Main Stage - Room 1

Ben Weiss, Founder & CEO, Syntilay

Is 3D Still Worth It?

 Deep Dive  Breakout - Room 2

Workflow, Unfiltered - Vol.1

 General Session  Breakout - Room 3

Nicholas Sharma, Principal 3D Designer - Innovation Concepts, VF

12:10

Navigating the Gap Between Digital Ambition & Transformation Reality

 Workshop  The Main Stage - Room 1

Who Owns This? AI, IP, and the Creative Process

 Think Tank  Breakout - Room 2

12:50

Small Doors, Big Pull: Building Brand Demand From the Ground Up

 Panel  The Main Stage - Room 1

Fabrizio Gamberini, President Vibram Corp & Global Chief Brand Officer, Vibram Group

Where Does AI Earn Its Place?

 Deep Dive  Breakout - Room 2

Workflow Unfiltered - Vol.2

 Innovation Lab  Breakout - Room 3

13:30

It's Time to Eat - Buon Appetito! Sponsored by yoona.ai

 General Session  Expo Hall

14:15

Roundtables

 Roundtables  The Main Stage - Room 1

"No Sample, No Sale"

 Deep Dive  Breakout - Room 2

Matt Wakefield, Director Development, Creation Studios, adidas

Materials Built for the Edge Cases

 Deep Dive  Breakout - Room 3

15:00

Concept to Digital Twin: Mapping the Real Workflow

 Workshop  The Main Stage - Room 1

Behind the Tool: A Live AI Walkthrough

 Think Tank  Breakout - Room 2

15:40

Refreshment Break

 Break  Expo Hall

15:45

121 Meetings - Meeting Friends, Old & New

 Meetings  Expo Hall

16:45

The Toy Design Story: From Chaotic Ideation to Rigid Mass Production

 General Session  The Main Stage - Room 1

David Wong, VP, Engineering | Adjunct Professor, Toy Design, Just Play | FIT | ex-Mattel/Fisher-Price

The Failure Table

 Deep Dive  Breakout - Room 2

Mac McMillan, Director - Product Creation, Studio Noyes

Samantha Noyes, Founder & CEO, Studio Noyes

AI: Play, Pause, Rewind

 Deep Dive  Breakout - Room 3

17:25

Designing Beyond the Render

 General Session  The Main Stage - Room 1

18:00

Chairperson's Closing Remarks

 Chairman's Address  The Main Stage - Room 1

Michael Ratcliffe, Director of Content, PI

18:05

Networking Drinks Reception

 General Session  Expo Hall

Day 2 : 02 March 2027

09:30

The Morning After the Night Before

 Chairman's Address  The Main Stage - Room 1

Michael Ratcliffe, Director of Content, PI

09:40

Wear, Shred, Remake: Designing ANIMA's Zero-Waste Sneaker

 General Session  The Main Stage - Room 1

George Yang, Co-Founder & CEO, ANIMA

Andy Griffiths, Co-Founder & CCO, ANIMA

10:00

Refreshment Break

 Break  Expo Hall

10:10

121 Meetings – Meeting Friends, Old & New

 Meetings  Expo Hall

11:10

Roundtables

 Roundtables  The Main Stage - Room 1

Scanning, Printing, and Solving Problems Nobody Had Solved Before

 Deep Dive  Breakout - Room 2

Workflow Unfiltered - Vol.3

 Innovation Lab  Breakout - Room 3

12:05

From AI Fatigue to AI Fluency

 Workshop  The Main Stage - Room 1

Does It Actually Scale? Solo Studio to Global Brand

 Think Tank  Breakout - Room 2

12:45

It's Lunchtime! Sponsored by yoona.ai

 General Session  Expo Hall

13:30

Roundtables

 Roundtables  The Main Stage - Room 1

3D Printing's Real Shift

 Deep Dive  Breakout - Room 2

The Materials Literacy Gap

 Deep Dive  Breakout - Room 3

14:10

Building Without the Infrastructure Everyone Else Is Chasing

 General Session  The Main Stage - Room 1

Dave Dombrow, Co-Founder (Former CDO, Under Armour), Speedland

Kevin Fallon, Co-Founder (Former Puma & Under Armour), Speedland

The DFM Playbook

 Deep Dive  Breakout - Room 2

Making It Local

 Deep Dive  Breakout - Room 3

14:50

Setting Trends, Not Chasing Them

 General Session  The Main Stage - Room 1

Computational Design, In Motion

 Deep Dive  Breakout - Room 2

Building 3D and Prototyping Capability on a Real Budget

 Deep Dive  Breakout - Room 3

15:30

Keeping the Human in the Loop

 General Session  The Main Stage - Room 1

16:10

Chairperson's Closing Remarks

 Chairman's Address  The Main Stage - Room 1

Michael Ratcliffe, Director of Content, PI

16:30

Apply to Attend: Inside Vibram's Portland Lab - Watching a Prototyping Center Take Shape

 Innovation Lab  2000 SE Madison Street

Fabrizio Gamberini, President Vibram Corp & Global Chief Brand Officer, Vibram Group