Roundtables

When “craft” is no longer just handwork but also decisions, taste, and material intelligence, how do brands use digital tools to protect what makes them recognisable — without turning heritage into a filter, or process into a museum piece?

Exposing the real gaps between DPC, marketing and commerce

Reframing 3D’s value in the age of generative design

Why 3D, and why now? As AI accelerates creation, this roundtable cuts through the hype to clarify what 3D, AI, or neither actually delivers.

Why do 3D footwear assets still break down beyond development - from file structures and material accuracy to tool limitations and workflow handoffs - and what “good enough” really means at each stage of the product lifecycle.

A consumer reality check on 3D, AI visuals, trust, and what actually reduces returns

Why comfort, aesthetics, and non-sport footwear struggle to fit sport-first digital systems

Designing skillsets for the next generation

As more craft-first teams face pressure to digitise, what actually helps skeptics engage — from learning formats and language to low-risk entry points — and where do most enablement efforts fail by pushing tools before trust, fundamentals, or fluency?

What actually creates 3D buy-in in craft-led cultures?

This discussion unpacks the role supplier tooling, skills, and standards play in shaping brand-side 3D workflows, and where alignment (rather than pressure) drives better outcomes.

Realism, ethics, and how synthetic imagery reshapes customer confidence